Comax Flavors conducted a study of 1,200 U.S. respondents aged 18-70. The study examined nutrition and performance product consumption habits and preferences to better understand consumers’ behavior, usage, and attitudes towards Protein Powder, Ready-To-Drink Protein Drinks, Protein Bars, Protein Chips/Tortillas/Puffs/Popcorn, Protein Cookies/Wafers, Protein Brownies, and Protein Cake Bites.