Consumer Insights

In preparation for the next generation of great creative flavors, Comax stays one step ahead of consumer trends through primary and secondary market research.

Our primary research consumer studies give an unparalleled insight into the minds of our client’s customers. By leveraging this with our expertise in flavor technology we can offer the latest in trending tastes as well as classic flavors sure to be a hit with any age consumer.

Comax partners with recognized quantitative market research firms to execute online, on-demand research. U.S. studies vary in size from 500 to 1,200 respondents aged 18-70+, which are equally split between female and male consumers. Depending on the subject, studies may include parents of children aged 1-17.