Not Milking It is a collection of indulgent flavors formulated for plant-based dairy alternatives while Rest Assured addresses the infinite search for relaxing and comforting flavors to encourage sleep. Think Pink capitalizes on the younger demographics’ affinity for instagramable and colorful, pink foods and flavors while The Familiar with the Not So Familiar taps into consumers’ desire for fun and playful flavors that are dimensional and add an element of surprise.