Category Archives: Consumer Research

Comax Flavors has published its 14th study as part of the company’s primary research program. The Ice Cream and Plant-Based Ice Cream study involved 1,000 US participants – men and women aged 18-70 – and was designed to “better understand the evolving consumer” as plant-based trends accelerate in the ice cream category.


Comax Flavors conducted a study of 1,200 U.S. respondents aged 18-70+. The study examined consumption habits and preferences to better understand consumers’ behavior, usage and attitudes towards Condiments, Salad Dressings, Dips and Dipping Sauces.

Comax Flavors conducted a study of 1,000 U.S. respondents aged 18-70+. The study examined tea consumption habits and preferences to better understand consumers’ behavior, usage and attitudes towards Tea Bags, Ready-To Drink Tea and Tea Powder Mix.

Comax Flavors conducted a study of 1,200 U.S. respondents aged 21-70+. The study examined alcohol consumption habits and preferences to better understand consumers’ behavior, usage and attitudes towards Vodka, Rum, Whiskey/Whisky, Gin, Tequila, Liqueur/Cordial/Schnapps, Cream Liqueur and Crème Liqueur.

Comax Flavors conducted a study of 1,000 U.S. respondents aged 18-70+. The study examined cracker product consumption habits and preferences to better understand consumers’ behavior, usage and attitudes towards Crackers, Crisp/Thin Crackers, Flatbread Crackers and Pita Crackers/Chips.

Comax Flavors conducted a study of 1,000 U.S. respondents aged 18-70+. The study examined bread product consumption habits and preferences to better understand consumers’ behavior, usage and attitudes towards Sliced Bread, English Muffins, Bagels, Pitas and Wraps/Flatbreads.

Comax Flavors conducted a study of 1,000 U.S. respondents aged 18-70+. The study examined sweet baked product consumption habits and preferences to better understand consumers’ behavior, usage and attitudes towards Cakes, Cookies, Donuts, Muffins and Pies.

Comax Flavors conducted a study of 1,000 U.S. respondents aged 18-70+. The study examined non-dairy product consumption habits and preferences to better understand consumers’ behavior, usage and attitudes towards Non-Dairy Milk, Non-Dairy Creamer, Non-Dairy Yogurt and Non-Dairy Frozen Dessert.

Comax Flavors conducted a study of 500 U.S. respondents aged 18-70+, half of which were parents of children aged 1-17. The study examined yogurt consumption habits and preferences to better understand consumers’ behavior, usage and attitudes towards yogurt.

Comax Flavors conducted a study of 1,000 U.S. respondents aged 18-70+. The study examined nutrition and performance product consumption habits and preferences to better understand consumers’ behavior, usage and attitudes towards Protein Powder, Ready-To-Drink Protein Drinks and Protein Bars.

Comax Flavors conducted a study of 500 U.S. respondents aged 18-70+, half of which were parents of children aged 3-17. The study examined flavored water consumption habits and preferences to better understand consumers’ behavior, usage and attitudes towards flavored water.

Comax Flavors conducted a study of 500 U.S. respondents aged 18-70+, half of which were parents of children aged 1-17. The study examined juice consumption habits and preferences to better understand consumers’ behavior, usage and attitudes towards juice.

Comax Flavors conducted a study of 500 U.S. respondents aged 18-70+ to better understand consumers’ behavior, usage and attitudes towards coffee. The study examined coffee preparation, consumption habits and preferences.