Issue MARCH 2018

 

Chicken and Waffles

Chicken and WafflesA delectable sweet and savory union, this fried chicken and waffle flavor balances sweet maple and salty; fatty notes. This comforting flavor can be used in non-alcoholic and alcoholic beverages, syrups, dairy applications, snacks and confections.

 

The Evolution of Chicken and Waffles

Fricassee, a method of cooking that involves a fried piece of meat braised in a sauce from the medieval period, is the predecessor to fried chicken while waffles can be traced back to ancient Greece. It is recorded that the Pilgrims brought waffles to America in 1620 and that the First Lady of the United States of America, Martha Washington, had two recipes for fricassee chicken. The earliest American chicken and waffle combination appears in Pennsylvania Dutch country during the 1600’s. Wells Supper Club in Harlem opened in 1938 and is credited for popularizing the chicken and waffle combination. In 1976, Harlem native, Herb Hudson, opened Roscoe’s House of Chicken and Waffles in Los Angeles. Now there are several restaurants that specialize in this duo and the flavor pairing is so well-liked it has even inspired chicken and waffle flavored potato chips. In 2013, Chicken and Waffles was one of Lay's Do Us A Flavor finalists and in 2017 it was brought back under the “Lay’s Flavor All-Stars” campaign. The two foods are so popular, each has their own food holiday, National Fried Chicken Day is celebrated annually on July 6 and National Waffle Day is celebrated annually on August 24.

Welcoming Waffles

Waffles are a beloved sweet or savory food, which are eaten at all times of the day. According to a 2017 National Today survey of 2,000 Americans, 8 in 10 Americans love waffles. In 1953, Eggos frozen waffles were introduced while the Waffle House was founded in 1955. According to Statista, for the 12 weeks ending March 19, 2017, frozen waffles accounted for sales of $211.35 million. The Belgian waffle was first popularized at the 1964 World’s Fair by Maurice Vermerch. The newest craze is the waffle bubble also known as puffles, eggettes and egg waffles. These instagramable waffles were inspired by a Hong Kong street food known as “Gai Daan Jai,” and are used in place of an ice cream cone with a variety of flavors and toppings. If one day isn’t enough to celebrate your love for waffles, the first week in September is National Waffle week.

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