Issue DECEMBER 2017


Smoky Vanilla

Smoky VanillaThis is no ordinary vanilla. Sweet vanilla bean is charred to perfection to create this rich complex and smoky flavor, which adds an element of surprise to any formula. This sweet, burnt flavor can be used in a variety of applications such as baked goods, candy, coffee, syrup, non-alcoholic and alcoholic beverages, as well as dairy and non-dairy products.


Sweet Spot for Vanilla

The world has a sweet spot for vanilla, which is the world’s most popular flavor and a staple ingredient in flavorists’ palettes. Vanilla is said to be the second most expensive spice in the world due to its labor intensive nature. This beloved ingredient is particularly popular in ice cream, baked goods and other desserts. It is so well-liked there are several national vanilla food holidays celebrated annually such as National Vanilla Cupcake Day (November 10), National Vanilla Custard Day (August 17), National Vanilla Ice Cream Day (July 23) and National Vanilla Milkshake Day (June 20). The high demand for vanilla and the supply shortage has resulted in a volatile vanilla market with soaring costs. According to Market Research Future, organic vanilla is projected to reach USD $207 million at a CAGR of 18.24% by 2022.

Up In Smoke

In recent years, smoky flavors other than barbeque have been trending in a variety of foods and beverages. Market research from Technomic reported a 61% rise in use of the word “burned” and a 19% rise in use of the word “smoked” on restaurant menus in 2016. Wood-burning ovens and hearths continue to be popular and mesquite and chipotle flavors are becoming mainstream. As consumers look for new food experiences, they are gravitating towards more bitter flavors, which open flame charring and burning imparts. Desserts are often very sweet and smoky flavors add a layer of complexity and depth, work well with savory directions and add an unexpected twist.

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